MCC finds efficiency and cost savings in e-communication

Increased use of e-mail as a means of communicating with prospective students has led to both a higher response rate and lower cost over the last two years, according to a recent analysis by Vice Chancellor Tuesday Stanley.

Since 2008, MCC has been using a combination of e-mail and mailed collateral pieces to communicate with potential students. Previously, we only communicated by mail. The response rate for e-mail has proven to be at least as good as, and in some cases better than, mail. In addition, the district has saved over $34,000 in postage and printing.

Stanley, who initiated the change-over to using more electronic communication, credits staff across the district for the success and cost savings.

"The admissions coordinators and marketing coordinators worked hard to build the new plan a few years ago and have been working diligently since then to implement that plan," said Stanley. "This has been a great team effort."

MCC can look forward to even greater efficiencies in the coming year with the advent of the fulfillment center and prospect communications, which will further streamline production of mailed collateral pieces. Watch for more information soon about how the fulfillment center can help you work smarter, including document personalization for each recipient, expediting the production of some print jobs and much more!