MCC-Penn Valley launches financial aid ad campaign

MCC-Penn Valley recently launched a financial aid awareness promotion campaign. The advertising campaign, funded by the Missouri Department of Higher Education, is aimed at first-generation African-American and Latino prospective students in the Kansas City, Missouri urban core.

Ads are running on the following mediums:

• 13 billboards
• radio stations KPRS FM and KDTD AM
• newspapers: The Kansas City Call, The Kansas City Globe, Dos Mundos, Kansas City Hispanic News.