Monday, March 28, 2011

MCC-Penn Valley launches financial aid ad campaign

MCC-Penn Valley recently launched a financial aid awareness promotion campaign. The advertising campaign, funded by the Missouri Department of Higher Education, is aimed at first-generation African-American and Latino prospective students in the Kansas City, Missouri urban core.

Ads are running on the following mediums:
  • 13 billboards
  • radio stations KPRS FM and KDTD AM
  • newspapers: The Kansas City Call, The Kansas City Globe, Dos Mundos, Kansas City Hispanic News.

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